VEVO are always updating and finding new ways to draw attention from the outside, in. Recently, Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version.
There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to act.
One Platform , Many Devices, is VEVO's motto. As they are constantly, expanding their services and finding new ways to stay relevant.Ultimately Vevo is a means to an end, and can only be part of a larger ecosystem of music promotion and revenues. "Vevo is successful if lots of advertisers want to advertise around the videos – that's good for the labels. And if people buy downloads, that's good, or if they go into a shop and buy a CD, or they pay to see a live band."
The newest thing with VEVO now is music videos are coming back to your TV, 24 hours a day. MTV has nothing to do with it. And neither do any computer algorithms.
Instead, Vevo, which was built as the ultimate on-demand hub for music videos on the Web, is rolling out Vevo TV, a linear, programmed network that will live on both the Internet and TV. To start, the new Vevo TV will be accessible on Vevo.com, in app form on Apple, Android and Windows tablets and phones, and on TV via Roku and Xbox (but notably, not YouTube). Beyond the Web, the hope is to eventually launch an old-school cable network, said Michael Cerda, Vevo's svp, product and technology.
Vevo TV, which débuts today, will feature hour-long programming blocks centred around musical artists and genres. If you have a particular video you want to see, you'll have to wait for it, like millions did in the 1980s when Thriller was on heavy rotation on MTV (which continues to have a number of 24-hour digital music channels). In addition, expect lots of artist interviews and live concerts on the new net. (http://www.adweek.com/news/technology/vevo-launches-linear-web-network-eye-cable-147868)
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