Guggenheim Digital Media has had talks with online music-video company Vevo, and would be interested in taking a controlling share, people familiar with the matter said.
Word of the talks come as Guggenheim, a newly formed division of financial-services firm Guggenheim Partners LLC, is seeking to become a force in digital music and entertainment media.The status of the talks with Vevo aren't clear. Vevo, which is owned by Vivendi SA's Universal Music Group, Sony Corp.'s Sony Music Entertainment and Abu Dhabi Media Co., has been seeking to raise money.
Vevo TV, will first be available for the iOS, Android and Windows mobile and tablet operating systems and for devices plugged into televisions such as Xbox games consoles and Roku boxes. But Vevo is also eyeing cable and satellite distribution.
VEVO, the world’s leading all-premium music video and entertainment platform, is available in Australia and New Zealand as part of an exclusive partnership between MCM Media and VEVO.
Using the highest quality premium video experience available, VEVO connects fans with the music they love - anytime, anywhere.
VEVO is the second biggest video network in Australia behind Google1 and the number one music platform on the web. It's available online, on mobile and tablet, on VEVO@YouTube, connected TV devices and artist pages on Facebook.
Demographics1;
13-17yrs 32%
18-34yrs 30%
35-54yrs 31%
55+yrs 7%
18-34yrs 30%
35-54yrs 31%
55+yrs 7%
Advertisers can access VEVO as part of MCM Media’s Digital network.
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