Old and New VEVO

VEVO came at a time when technology had already developed, around the times of Myspace Music. The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers.To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald's. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.(http://en.wikipedia.org/wiki/Vevo) 

However, since this time, VEVO has grown and with the introduction of social networking sites such as Twitter and Facebook, have been able to expose themselves on these sites and have now made a name for themselves on the web's music market, with major recording labels such as Sony, signing up with them to show their artists music videos on their site. Thanks to new modern day technologies VEVO has launched a 24-hour digital music channel in the US and Canada.Vevo, the site created by record giants Universal Music and Sony, hopes to recreate MTV's 1980s heyday with the channel, showing a selection of music videos, live concerts and original programming.

But music fans of a certain age were no doubt disappointed to hear more Rihanna than Pat Benatar when Vevo TV went on air on Tuesday.The channel will be available on devices plugged into internet-connected televisions, such as the Xbox and Roku set-top box, as well as on Apple iPhones, iPads, Android and Windows mobile handsets.

Vevo reportedly plans to launch dedicated digital music channels for the UK, Europe and Latin American markets later this year following Tuesday's launch in the US and Canada