Is It Safe For Youngsters ?

Parents need to know that they should approach VEVO as they would YouTube or other video sites. Although there is plenty of safe content on this music video streaming site, there's also a lot that's inappropriate. This is one site that requires parental supervision for young kids, since they can easily find videos that include images of violence, sex, and bad behavior, just as simply as they can click on a lullaby. Also beware of the obvious ads and not so noticeable links that send visitors off to buy music and artist merchandise with just a click. With only two pages of children's music content, it's best to just have young kids skip the site altogether. (http://www.commonsensemedia.org/website-reviews/vevo)

• Positive messages

  Some videos promote cheating, violence against women, and the objectification of girls.
• Violence

  There are music videos that feature murder, blood, and gore, such as the Insane Clown Posse's "The Tower" which shows people being shot in the head by a sniper. Eminem's "I Just Don't Give a F---" shows the rapper strangling and pushing down an elderly woman, while "Paparazzi" sees Lady Gaga being brutalized and committing murder.
• Sex

  Lots of girls in leotards dancing provocatively, like Shakira, who in the music video for "She Wolf" spreads her legs and grinds against the floor while in a cage. Other acts like the Pussycat Dolls also dress with minimal coverage.
• Language

  The majority of songs that include profanity have been edited, but there are some songs that seemed to have slipped through the cracks, and "f--k" and "a--" can be easily heard in these videos.

• Consumerism

  Many videos feature commercials before their start. There are also banner ads and adds that appear alongside search results. The pop-up toolbar that can be activated within each video features the usual "share" and "embed" functions, but an Amazon button has been added to the feature that directly links the video to the single's merchandise page on the retail site.
• Drinking, drugs, & smoking

  Songs mention drinking and drugs, while ads for beers like Amstel Light can be seen, allowing a user to be transferred to the beer's site.
• Privacy & safety

  You can watch videos on the site without registering, or you can register for an account using your Facebook login. Registering allows you to sync with iTunes to get personalized playlists and share with Facebook friends.  

VEVO's Digital Sources

Guggenheim Digital Media has had talks with online music-video company Vevo, and would be interested in taking a controlling share, people familiar with the matter said.

Word of the talks come as Guggenheim, a newly formed division of financial-services firm Guggenheim Partners LLC, is seeking to become a force in digital music and entertainment media.The status of the talks with Vevo aren't clear. Vevo, which is owned by Vivendi SA's Universal Music Group, Sony Corp.'s  Sony Music Entertainment and Abu Dhabi Media Co., has been seeking to raise money.

Vevo TV, will first be available for the iOS, Android and Windows mobile and tablet operating systems and for devices plugged into televisions such as Xbox games consoles and Roku boxes. But Vevo is also eyeing cable and satellite distribution.

VEVO, the world’s leading all-premium music video and entertainment platform, is available in Australia and New Zealand as part of an exclusive partnership between MCM Media and VEVO.

Using the highest quality premium video experience available, VEVO connects fans with the music they love - anytime, anywhere.

VEVO is the second biggest video network in Australia behind Google¹  and the number one music platform on the web. It's available online, on mobile and tablet, on VEVO@YouTube, connected TV devices and artist pages on Facebook.

Demographics¹;

13-17yrs     32%
18-34yrs     30%
35-54yrs     31%
55+yrs        7% 

Advertisers can access VEVO as part of MCM Media’s Digital network.

Who Funds VEVO ?

Vevo, before it was fully introduced in 2009,  where seeking outside investment from advertisers after signing up its second large record label. Sony Music Entertainment announced that it would join Vevo, highlighting the proposed site's "attractive, clean and intuitive environment that appeals to fans and advertisers alike".

Sony will take an undisclosed equity stake alongside Vivendi-owned Universal in the joint venture, which will pay Google's YouTube video sharing site for services including helping to build the technological platform on which it will run. 

Universal and Sony said the partners were also "exploring additional strategic participation by third-party investors to join this innovative entertainment platform as equity partners".

Recently, Magners, the cider brand, is expanding its 'made in the dark' campaign with a sponsorship of a special 15-minute online video package for indie band The Maccabees on music platform Vevo. The original content, set to go live on Friday this week, is a music video for the band, which was ‘made in the dark’ in a warehouse in East London.

The sponsorship, arranged by MPG Media Contacts, is the first time a brand in the UK has sponsored one of Vevo’s ‘Vevo Presents’ programmes, which commissions original content from artists.

The production company Sweatshop Studio shot the band and crowd dressed in black, using Kinect technology and advanced 3D depth-sensing cameras. It has stylised the three tracks performed to create a 15-minute video showing band and fans as silhouettes.

Magners will be the main sponsor for the original content, as well as serving targeted pre-roll ads across the Maccabees back catalogue on Vevo.

The video will roll out across the Vevo platform, which includes the site, apps, connected TVs and through its syndication partner YouTube. Vevo did not confirm how much the deal cost.

Magners launched its "made in the dark" TV ad in March this year.

Whats New With VEVO ?!

VEVO are always updating and finding new ways to draw attention from the outside, in. Recently, Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version. 

There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to act.

One Platform , Many Devices, is VEVO's motto. As they are constantly, expanding their services and finding new ways to stay relevant.Ultimately Vevo is a means to an end, and can only be part of a larger ecosystem of music promotion and revenues. "Vevo is successful if lots of advertisers want to advertise around the videos – that's good for the labels. And if people buy downloads, that's good, or if they go into a shop and buy a CD, or they pay to see a live band."

The newest thing with VEVO now is music videos are coming back to your TV, 24 hours a day. MTV has nothing to do with it. And neither do any computer algorithms.

Instead, Vevo, which was built as the ultimate on-demand hub for music videos on the Web, is rolling out Vevo TV, a linear, programmed network that will live on both the Internet and TV. To start, the new Vevo TV will be accessible on Vevo.com, in app form on Apple, Android and Windows tablets and phones, and on TV via Roku and Xbox (but notably, not YouTube). Beyond the Web, the hope is to eventually launch an old-school cable network, said Michael Cerda, Vevo's svp, product and technology.

Vevo TV, which débuts today, will feature hour-long programming blocks centred around musical artists and genres. If you have a particular video you want to see, you'll have to wait for it, like millions did in the 1980s when Thriller was on heavy rotation on MTV (which continues to have a number of 24-hour digital music channels). In addition, expect lots of artist interviews and live concerts on the new net. (http://www.adweek.com/news/technology/vevo-launches-linear-web-network-eye-cable-147868)

VEVO's Availability

VEVO, has great availability for their fans. The vevo.com website is currently available only in the US, Canada, UK, Ireland, Spain, Italy, France, Netherlands, Australia, New Zealand, Poland, and Brazil. The website was scheduled to go worldwide in 2010,but as of 1 January 2013 it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide roll out. Most of Vevo's videos on YouTube are view able by users in other countries, while others will produce the message "The uploader has not made this video available in your country.

"The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011. On 16 April 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012. Vevo launched in South Africa in October 2012, becoming the first country in Africa to have the service. Vevo launched in Spain, Italy, and France on November 15, 2012. VEVO launched in The Netherlands on April 3, 2013 and on May 17, 2013 also in Poland. 

VEVO also expanded their music service and  is also available for a range of platforms including iOS, Android, Windows Phone, Kindle Fire, Google TV, Boxee, Roku and the Xbox 360. With all these apps and different technological platforms, in my opinion, VEVO has come a long way from where they started in 2009, and have made it so much easier to be reached by all their customers and any company maybe willing to invest in VEVO itself.

As well as this On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is currently available only in the United States and Canada, with other countries to follow.. 

Old and New VEVO

VEVO came at a time when technology had already developed, around the times of Myspace Music. The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers.To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald's. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.(http://en.wikipedia.org/wiki/Vevo) 

However, since this time, VEVO has grown and with the introduction of social networking sites such as Twitter and Facebook, have been able to expose themselves on these sites and have now made a name for themselves on the web's music market, with major recording labels such as Sony, signing up with them to show their artists music videos on their site. Thanks to new modern day technologies VEVO has launched a 24-hour digital music channel in the US and Canada.Vevo, the site created by record giants Universal Music and Sony, hopes to recreate MTV's 1980s heyday with the channel, showing a selection of music videos, live concerts and original programming.

But music fans of a certain age were no doubt disappointed to hear more Rihanna than Pat Benatar when Vevo TV went on air on Tuesday.The channel will be available on devices plugged into internet-connected televisions, such as the Xbox and Roku set-top box, as well as on Apple iPhones, iPads, Android and Windows mobile handsets.

Vevo reportedly plans to launch dedicated digital music channels for the UK, Europe and Latin American markets later this year following Tuesday's launch in the US and Canada

The History of VEVO

Vevo (stylized VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Mediawith EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.In my opinion music has evolved greatly since the 2000's, so company's such as Vevo and YouTube came at the right time. (http://en.wikipedia.org/wiki/Vevo)

Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI. Warner Music Group was initially reported to be considering hosting its content on Vevo, but subsequently formed a rival alliance with MTV Networks.There are more than 50,000 videos available on Vevo. 

Music company's such as MTV which now shows more reality television than music, are now in a battle with Vevo to serve the music video watching populace on the web. Vevo recently became the No. 1 online destination for music entertainment. But today, a new report from comScore shows that MTV has knocked Vevo from the top spot. (http://socialtimes.com/mtv-vevo-youtube-online-music-video-history_b23698)

This comes as no surprise, in my opinion, seeing as MTV has done a lot for music, and although VEVO has become a good music source, many people hold an alliance with MTV which has been around for a lot longer and is a much better well known brand. 

According to the report, MTV received more than 53 million unique visitors in August, a 165% uptick in traffic year-over-year. VEVO, on the other hand, garnered 49 million visitors  last month. VEVO are now in second place with MTV being the front runners  going from fourth to reaching the top spot and over taking VEVO. Statistics below indicate VEVO's current position: